I have been actively involved in hypnotherapy for 22 years, but now I am gradually completing my therapeutic work and handing it over to my students.
The time has come for a new generation. In recent years I have been devoting myself to teaching hypnotherapy and its business aspect. Over the years, I have accumulated a lot of experience, which I am now passing on to new therapists.
I notice, however, that therapists have a lot of problems with how to conduct their therapeutic work like a business. Therapy is, after all, a business, regardless of whether it is noble work. From paying taxes, creating invoices and renting an office. Receiving a "Thank you" is not enough to cover the bills.
The first thing I would mention is marketing in the therapeutic world. According to my research, over 80% of therapists do not use email marketing at all. The work in therapy is highly specialized. Be it a chiropractor, masseur or hypnotherapist. Most people would like to know a little more about a therapist before they decide to see one. For this step, email marketing is the ideal tool.
The customer subscribes to our newsletter because he is interested in the matter. Through messages, he slowly gets to know the therapist and his work. As far as I can see, the biggest problem is that therapists are "non-technical" people.
This is the reason why, years ago, my team and I started creating the online application funneltogo, which is intended for small entrepreneurs. The application enables the creation of sales pages, application forms, testing and much more. The application was created with the aim of simplifying business for small businesses. And a therapist is a small business. We have also added a tool for email marketing, which is essential in our work.
My team and my students have been using Funneltogo for quite a few years now and I can't imagine doing business without it.
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